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Maldives Tourism Dispatch

CROSSROADS Maldives Fosters Assurance to Sustainable Tourism

MT
Maldives Times Editorial Board
Published Travel Guide & Tourism Review
CROSSROADS Maldives Fosters Assurance to Sustainable Tourism

CROSSROADS Maldives, the Maldives' inaugural integrated destination, has been dedicated to its sustainability efforts since welcoming visitors. By signing a Memorandum of Understanding in December 2023, the destination has advanced with innovative strategies to uphold its beacon, "Building Big, Protecting Small," in alignment with its Corporate Social Responsibility objectives.


CROSSROADS Maldives is committed to promoting global sustainable tourism initiatives through various CSR activities. This includes organizing educational tours for local schools. The sustainable development committee at CROSSROADS ensures that field trips are conducted monthly, reaching as many schools as possible. These trips not only provide students with valuable experiences but also cultivate their interest in the tourism industry, a key driver of the Maldives’ economy. During these comprehensive tours, students have the opportunity to explore various departments at the destination and participate in Q&A sessions to gain insights into the workings of a tourism establishment. In addition to coordinating field trips to the destination, the CROSSROADS Maldives team also visits local schools to interact with students and allocate funds towards enhancing school facilities.








CROSSROADS Maldives hosts a Street Market at its retail area, The Marina@CROSSROADS, in addition to school visits. Each month, various local enterprises, individuals, and start-up businesses are invited to present and advertise their products to both local visitors and hotel guests from around the globe. This venue provides a valuable opportunity for small and medium-sized enterprises (SMEs) to grow their businesses. To enhance the event, CROSSROADS features local artists and performers to generate a vibrant atmosphere at the Street Market. This recurring event has significantly boosted the visibility of many enterprises.


As a Green Globe Members participant, CROSSROADS Maldives integrates sustainable practices into the daily operations and annual plans of its two luxury resorts, Hard Rock Hotel Maldives and SAii Lagoon Maldives, Curio Collection by Hilton. The resort benefits from its internal team of marine biologists and sustainability specialists, who oversee sustainable initiatives spanning four main areas: Sustainable Management, Social and Economic Development, Environmental Practices, and Cultural Heritage. CROSSROADS Maldives offers visitors interactive and immersive experiences through its Maldives Discovery Centre and Marine Discovery Centre, providing detailed insights into the Maldives through fun and engaging approaches.


CROSSROADS Maldives is conveniently located just a short boat ride from Male, with frequent boat schedules providing easy access for day trips. This exceptional lifestyle destination now includes complimentary round-trip boat transfers with a minimum spend of just USD 20.

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