IDeaS and Starhotels Forge New Partnership

The G3 Revenue Management System (RMS) from IDeaS, an SAS subsidiary and the world's top supplier of hospitality revenue management software and services, will be implemented by Starhotels at 28 of its properties in Italy and the UK to enhance revenue production and forecasting. The implementation will enable the properties of Starhotels to compete on an equal footing with global brands supported by cutting-edge technology and effective revenue management techniques.

In the past, Starhotels has been a pioneer and has always taken on an explorer role to stay ahead of the competition. To find areas for improvement in revenue management, sales, and operations where IDeaS technology may help, Starhotels turned to senior executives from IDeaS. A solid relationship was established between the two organizations as a result of this engagement and analysis, and the leadership team of Starhotels made additional pledges to use the technology and find opportunities for improvement utilizing revenue management technology as a foundation.

The properties of Starhotels can use G3 RMS to make proactive pricing decisions based on useful information and current statistics. By making strategic decisions with a thorough awareness of the capabilities, products, and positioning of their competitors, hotel operators and revenue managers are able to optimize a property's revenue and profit potential.

Group Director of Revenue and Distribution Alexandro Della Croce stated: "IDeaS is the right partner to further support Starhotels' continuous growth in revenues, market-share, and EBITDA (earnings before interest, taxes, depreciation, and amortization) across the entire portfolio."

"IDeaS is excited to work with the hotel and operation teams of Starhotels' caliber to help them improve revenue management and operations across its hotels in Italy and the UK," said Michael McCartan, area vice president - EMEA, IDeaS. The connections we have made with Starhotels during the course of the sales and training processes are the most exciting component of this most recent alliance. Engaging with senior leadership at Starhotels along the journey was a fantastic experience.

The best software and services for revenue management are offered by IDeaS, an SAS firm. More than 22,000 clients in 152 countries receive revenue science from IDeaS, which has more than 30 years of experience. By fusing domain expertise with cutting-edge data analytics technology, IDeaS develops sophisticated yet user-friendly methods to provide revenue leaders with accurate, automated judgments they can rely on. Results were obtained. Revenue was changed.