The Sunny Side of Life's world-class hospitality and elegance were made available to writers from prestigious Italian magazines by the Maldives Marketing and Public Relations Corporation (MMPRC). The journalists on this team will be present in the Maldives from March 26 to April 2, 2023. The team will become fully immersed in the distinctive encounters, goods, and recognised service standards of the Maldives while there. Turkish Airlines has collaborated with us on this trip.
The team consists of five journalists and one public relations specialist from Tourist Hub, the MMPRC's Italian PR agency. During the familiarisation tour, the team stayed at Nika Island Resort, Ayada Maldives, and Siyam World. They took part in activities including spa and wellness treatments, cooking workshops in the Maldives, watersports, planting trees, and exploring interesting locations on the islands, such museums. The group of journalists will use online articles, newspapers, and social media channels to share their experiences with their sizable audiences both during and after the trip. The Maldives will be promoted as a top-of-mind destination in the Italian market as a result of this activity, which will assist increase brand awareness. The generated content is anticipated to have a remarkable reach of 20,233,602 with the combined media members.
The MMPRC's marketing plan for the Italian market includes this exciting media tour with a goal of showcasing the Maldives' varied and distinctive features to visitors from the area. Italy now ranks fourth worldwide in terms of international travellers arriving in the Maldives, and the MMPRC has ambitious intentions to increase arrivals from Western Europe this year through a number of programmes and promotions. This involves several other events as well as a combined effort with well-known tour operators.