The Maldives' Captivating Charm Takes Center Stage at Access

Maldives Marketing & Public Relations Corporation (MMPRC) is set to showcase their tourism products and segments at ALTS Prague 2023. The event, dubbed the Access Luxury Travel Show, will take place from March 13th to 14th, 2023, at Kaiserstejnsky Palac in Prague, Czech Republic. Visit Maldives will be represented by Exitix Marketing at the event, highlighting the captivating allure of the Maldives, along with their diverse range of tourism offerings, which include resorts, hotels, guesthouses, and liveaboards. Additionally, the segments of romance, honeymoon, family, and diving will be emphasized as part of their promotional efforts.

ALTS Prague is a B2B workshop that spans two days, offering a platform for corporate travel decision makers, tour operators, travel agents with VIP clients, potential investors in hospitality, leisure, and the travel industry, and other industry professionals from Eastern Europe to come together.

MMPRC's presence at ALTS Prague is a crucial component of its overarching strategy to enhance the Maldives' profile and visibility in Eastern Europe while also sustaining the momentum of tourist arrivals throughout the summer months of 2023. A key objective of the campaign is to inspire Eastern European travel trade professionals to integrate the Maldives more prominently in their programs and promote it extensively among consumers, thus boosting the positive image of the Sunny Side of Life brand in these regions. Additionally, the Maldives' distinctiveness as a tourist destination will be highlighted in comparison to other destinations. Furthermore, the MMPRC is aiming to increase the number of visitors from the Czech Republic and neighboring countries in the region by emphasizing the Maldives' unique attractions.

The Eastern European market is a vital one for the Maldives, having concluded 2022 with a total of 100,667 arrivals. This year, the region is showing promise, with one of its markets ranking in the Maldives' top ten. The MMPRC has undertaken focused activities to advance the destination's profile in this market. As part of this year's targeted marketing activities for Eastern Europe, the MMPRC has planned a series of Maldives roadshows in various Eastern European countries, joint marketing campaigns, and a webinar.