Maldives Presence in India at SATTE 2023

SATTE 2023, a top business-to-business event for South Asian travel and tourism industry executives. From February 9 to February 11, is highlighting Life's unrivalled beauty and diversity as a short-haul vacation spot for Indian visitors. In Delhi, India, at the India Expo Mart, the event is taking place.

Industry leaders and professionals can meet, network, and display their goods and services on the perfect platform at SATTE 2023. With an increasing number of domestic and foreign exhibitors and attendees, SATTE has become the top networking venue for South Asia's travel and tourism sector. The fair is attended by a total of 81 delegates from 48 different Maldives tourism-related businesses.

Maintaining destination presence in India and the larger South Asian market is one of the main goals of taking part in SATTE 2023. With the participating travel trade professionals, it offers the chance to discuss the most recent information regarding the location, the distinctive selling qualities of our products (resorts, hotels, guesthouses, liveaboards), and experiences. On the second day of the event, a destination presentation will be made to attendees from the tourism industry at the main SATTE presentation area. Our industry partners will have the chance to inform the Indian market about their particular properties, special offers, and more through this event.

At SATTE 2023, visitors may look forward to a variety of activities at the Maldives booth, including destination presentations, meetings with important members of the travel industry and other partners, and influencer experiences. The stand's designated space for the destination presentation will showcase the MICE concept offers the Maldives has to offer business travellers. Adaaran Club Rannalhi and Seaside Finolhu Baa Atoll Maldives will also give away free vacations to the Maldives to deserving winners in a raffle that will take place following the destination presentation at SATTE.

The Maldives and have also been nominated for two major categories of the SATTE Awards, which will be held on February 10th. This is something we are happy to announce. The Maldives is a finalist for both the "Best International Tourism Board" and "Sustainable International Destination of the Year" awards.

With 241,369 arrivals by December 31, 2022, India was the main source market for the destination. This represents 14.4% of the market share. To keep the momentum of the destination going, various advertising campaigns are directed towards this market. Ad campaigns, TV and internet programmes, outdoor advertising campaigns, participation in significant fairs and exhibitions, media interviews, social media and digital marketing initiatives, and familiarisation tours are all examples of this. There are other such events scheduled for this sector during 2023.