Ahmed Ali (Adu) has been promoted from Assistant Director of Sales and Marketing to Director of Sales and Marketing, while Florante Abuton Jr. has joined the team as Assistant PR & Communications Manager, according to Sun Siyam Iru Fushi.

Adu has spent the last five years playing a significant role in the hotel's sales and marketing staff based on property. In his new position, he will be in charge of devising and implementing marketing campaigns, supervising a talented group of business development staff, and overseeing and carrying out Sun Siyam Iru Fushi's sales and marketing strategy.

Both his coworkers and important clients have recognised and respected him for his exceptional leadership abilities, his in-depth knowledge of the hotel and Maldives tourism industries, and his ability to work with partners and clients. Adu began working at Sun Siyam Resorts in 2019 as the sales manager at Sun Siyam Iru Fushi. Since then, Adu has played a crucial role in boosting the resort's sales and revenue. He had previously worked a number of front office and sales positions at Soneva Resorts and South Lux Ari Atoll in the Maldives, accumulating a wealth of knowledge in the hospitality sector.

Adu, a native of the Maldives, earned a degree in international hospitality management from Taylor's University in Malaysia. He has a strong understanding of the industry and a commitment to excellence that will make him successful in his new position.

"We are confident that Adu will continue to excel in his new role and remain focused on coming up with innovative ways to raise brand awareness and boost sales for Iru Fushi," says Abdullah Atham, Resort Manager at Sun Siyam Iru Fushi. His rise is evidence of his commitment, talent, and expertise in the constantly changing hospitality sector.

Sun Siyam Iru Fushi Strengthens Leadership Team with Addition of Sales and Marketing Director and Assistant Manager

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Florante Abuton Jr.

Florante Abuton Jr.

Florante is from the Philippines, lives on site, and joined the company in the beginning of 2023. He will support the Sun Siyam Iru Fushi sales and marketing team in all areas pertaining to marcomm, press, PR, communications, and the press.

Florante will assist the Sun Siyam Resorts Director of PR & Communications in putting Sun Siyam Iru Fushi's public relations, communications, and marcomm plans, initiatives, and projects into action in addition to managing all press and media excursions to the island.

Prior to relocating to the Maldives, Florante had over 11 years of experience working internationally in the hospitality sector. He was employed by some of the biggest names in the sectors of hospitality and the automotive, including Jumeirah Hotels and Resorts, Nissan Middle East, Marriott International, Hilton Hotels, Emaar Hospitality, and, most recently, Lapita Dubai Parks and Resorts.

He is the ideal candidate for this position due to his expertise in hospitality, professional skill set in public relations, and mass communication bachelor's degree.

Regarding his new position, Florante stated: "I am honoured to join this magnificent Maldives resort and look forward to working with the extraordinary islanders and global teams to contribute to that wonderful and understated luxury Maldivian holiday experience, Sun Siyam Iru Fushi has always been known for."

The Sun Siyam Iru Fushi - Luxury Resort in Maldives
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