Visit Maldives Corporation has partnered with Hey Travellers Private Limited to showcase the Maldives as an exotic virtual destination on innovative gaming and Loopcraft platforms.
Ibrahim Shiuree, CEO & Managing Director of Visit Maldives Corporation and Nasru Dean, Managing Director of Hey Travellers Pvt Ltd signed the agreement. Hey travellers, a local digital gaming company, has partnered with Loopcraft, a new-age virtual destination platform, to launch a travel-based application that enables users to visit real-world destinations through immersive travel-themed games.
Through the app, users can embark on the journey, experience real Maldivian resorts, accomplish quests and tasks and earn points redeemable for a stay at Maldivian resorts. The app also allows users to create their own dream island resorts and to personalise avatars.
This partnership will help drive the Maldives presence on the key digital platforms through the power of interactive entertainment. This will raise awareness and consideration amongst a new wave of millennial and centennial travelers looking to experience the Maldives through digital discovery.”
As part of the MoU, Hey travellers will also provide data analytics and reports on periodic basis to ensure optimum reach across the gamut of Loopcraft’s application and services to facilitate enhanced digital tourism evangelism. As part of the partnership the two will also collaborate on a wide range of marketing, promotional and interactive campaigns.
Speaking on the occasion, Ibrahim Shiuree said, “The partnership will enable us to reach out to hitherto untapped audiences and promote Maldives as a preferred travel destination even amongst the youngest of travelers who are solo explorers seeking inspiration through virtual means. “This is a new experience of using such immersive virtual technology and will place the Maldives as a serious player in the gamut of digital tourism and travel evangelism across the world.”
The MoU also provides an option for future co-marketing initiatives, interactive campaigns and enhanced visibility within Loopcraft’s applications. And as the destination partner for Loopcraft, Visit Maldives will have the reach and leverage to position the Maldives as the preferred holiday destination with this innovative application which offers a unique and exciting insight into the resorts of the Maldives.
