Latest Maldives News, Resort Openings & Travel Guides
Stay informed with firsthand island dispatches, newly opened resorts, seaplane regulations, marine biology updates, and seasonal travel advice.
Editorial
Rodrigo Buanafina Named Resort Manager of Gili Lankanfushi Maldives
Rodrigo Buanafina has been appointed resort manager at Gili Lankanfushi Maldives, the forerunner of sustainable barefoot luxury in the Maldives, effective May 1. Buanafina, who was previously the five-star eco-resort's Director of Food & Beverage, was promoted internally to his new job. He has ten years of expertise in the high-end hotel industry.As resort manager, Buanafina will be in charge of managing all daily activities at the 45-villa resort, including the plans for the Overwater Bar renovations this summer.In response to his promotion, Buanafina remarked, "I am thrilled to be stepping up to the Resort Manager position at what is such an exciting time for Gili." "Over the past five years, it has been a pleasure for me to be a part of this amazing team and famous property, and I couldn't be more thrilled for this new phase of my Gili journey. I'm excited to watch our beautiful island continue to grow and provide our guests with an unforgettable Maldivian experience in 2023 and beyond.Buanafina, a native of Brazil, joined the Gili Lankanfushi team in 2018 as the F&B Manager and was soon elevated to the position of Director of F&B. In his five years as F&B leadership, he managed a staff of around 100 people and put in place a variety of distinctive gourmet offerings and experiences. His ideas, which include a brand-new blind-eating experience, a Brazilian Churrascaria theme night, and a bartender competition called "Destination Drinking," are credited with turning the island's dining scene into one of the most renowned in the Maldives.Buanafina worked numerous F&B manager positions at other Indian Ocean resorts before his tenure on Gili. Prior experience includes two years as the Assistant Director of F&B Pine Cliffs, the largest Luxury Collection Resort in Europe, located in Portugal and able to host 3,100 visitors.Located in the North Malé Atoll of the Maldives and only 20 minutes by speedboat from the Malé Airport, Gili Lankanfushi is a pristine island. The resort combines rustic eco-design, unmatched service, breathtaking natural surroundings, and a laid-back-luxury, 'no news, no shoes' philosophy that makes it ideal for couples, families, solitary travelers, and groups of all sizes. Following a comprehensive renovation of all 45 villas in 2019, the acclaimed eco-resort celebrated its tenth anniversary in 2022.
Editorial
Soul Unveils Full Line-Up for Debut Maldives Festival
A global lineup of visionaries, thought leaders, and wellness pioneers will visit the Maldives from September 29 to October 8, 2023, thanks to SOUL, which has released its enthralling festival schedule. The intimate festival will be an immersive exploration of health and wellness in all its forms, from personal to planetary, at the award-winning luxury resort Soneva Fushi, located within the Baa Atoll UNESCO Biosphere Reserve. It is a partnership with pioneering hospitality brand Soneva and international wellness enterprise ORGANIC INDIA.The first edition of SOUL is scheduled to include issues such as the mind, body, and soul, regeneration, sustainability, and more with the participation of 18 prominent wellness experts from across the world. The list of speakers from around the world includes award-winning screenwriter, activist, and documentary filmmaker Damon Gameau; Goi Peace Prize winner Bruce Lipton; New York Times bestselling author Jo Marchant; pioneer of Ayurvedic aromatherapy Farida Irani; thirteen-time best-selling author and founder of Bio Blends Dr. Libby Weaver; lifestyle ambassador and supporter of Indian Prime Minister Narendra Modi's 'Fit India Movement' Luke Coutinho; and award-winning screen. The first Western Ayurvedic practitioner in India, Dr. Robert Svoboda; award-winning science journalist Gaia Vince; clinical psychologist and mindfulness specialist Shauna Shapiro; renowned spiritual figures Swami Chidanand Saraswati and Sadhvi Bhagwati Saraswati; actress and biohacking specialist Davinia Taylor; naturopathic doctor and doctor of Oriental medicine Dr. Lilly-Marie Blecher; anxiety and mindfulness coach Amanda Huggins; and medical.Ten days and two weekends will make up SOUL Festival, which will provide visitors the chance to learn about both contemporary medicine and science and how they may benefit people, communities, and the globe. The ceremonial launch of the first edition will be marked by sunset drinks on the sandbank and a vegan gala dinner on the beach, which will be followed by a live music performance and stargazing at Soneva Fushi's island Observatory.Throughout the duration of the festival, visitors can awaken with the Maldivian sun during group yoga and meditation on the sandbank, achieve new fitness objectives with boot camps at the island jungle gym, discover the Indian Ocean's hidden gems during guided paddle boarding, learn the craft of hot glassblowing, or gain knowledge about gut health during expert-led nutrition masterclasses. With daily healing rituals, private consultations with renowned Soneva Soul doctors and visiting wellness experts, and enlightening panel discussions, guests can reconnect and feel revitalized throughout the day.The Neuroscience of Wellness with Bruce Lipton, Emeran Mayor, Shamini Jain, Paul Salins, and Farida Irani is one of the program's standout sessions. Others include The Eye of the Storm: Finding Balance in Times of Chaos with Shauna Shaipro, Dr. Lilly-Marie Blecher, Luke Coutinho, and Robert Svoboda; Building a Regenerative Future with Damon Gameau, Sonu Shivdasani, William Bissel, Gaia Vince, Soneva Fushi visitors can watch SOUL's sessions online in addition to the live events that will take place there.Soneva's SOUL Festival offers are available exclusively to guests in three-, five-, or ten-night packages that have been carefully chosen. The deal, which includes full admission to the festival program, opulent private villa lodging, daily full-board meals, and round-trip domestic transfers, starts at USD 6,900 for a three-night stay for two at Soneva Fushi. Additional 10% off the package pricing will be applied to reservations made before May 31, 2023.The earnings from the sale of SOUL celebration tickets will be donated to the Soneva Foundation and the ORGANIC INDIA Foundation to assist the creation of projects that have a good influence on the environment, society, and the economy. SOUL Festival is a life-enriching celebration with a purpose.Sonu Shivdasani, CEO and co-founder of Soneva, said, "We are really happy to organize the first edition of SOUL Festival at Soneva Fushi. "Wellness permeates everything we do at Soneva, from our life-affirming natural settings, to our exquisite but health-focused cuisine, to our life-changing guest experiences. I am eager to welcome the lineup of excellent wellness experts to our shores and look forward to exploring every aspect of health and wellbeing through the festival's remarkable program."SOUL Festival is a rare opportunity to experience a deeply immersive journey with some of the world's leaders in wellness, health, and regeneration," festival director Chris Deckker says. This extraordinary festival retreat is unlike any other in the world, and it is being held on one of the most gorgeous Islands in the Maldives. It will feature keynote presentations, interactive panels, immersive workshops, private dinners, and remote Island experiences.Soneva Fushi is conveniently accessible via Maafaru International Airport in the Noonu Atoll or Velana International Airport in the nation's capital Malé. Every stay at Soneva Fushi also invites visitors to indulge in Soneva's signature experiences and award-winning services, such as Barefoot Guardians on duty around-the-clock to anticipate requests, transformative wellness treatments at Soneva Soul, unique island experiences, and an exciting schedule of kids' activities at The Den, one of the biggest kid-friendly areas in the area.
Editorial
Marriott International Maldives Launches Inaugural Apprenticeship Program with Celebration
Inauguration ceremonies for Marriott International Maldives' Apprenticeship Program and the start of 100 new apprenticeship opportunities under the National Apprenticeship Program were held on May 8, 2023. His Excellency Faisal Naseem, Vice President of the Republic of Maldives, Honorable Ahmed Mahloof, Minister of Youth, Sports, and Community Empowerment, and Emma Jones, Area Director of Human Resources for Singapore, Malaysia & Maldives, Marriott International, graced the occasion. It was held at Sheraton Maldives Full Moon Resort & Spa.Marriott International is the first international hospitality brand to work with the government apprenticeship program, and this initiative is a step towards developing local talent for the hospitality market. The inauguration ceremony is a significant milestone for both Marriott International and the government of the Maldives. The Maldives Vice President, the Minister of Youth, Sports, and Community Empowerment, Emma Jones, and others gave moving statements during the ceremony, expressing their support for the initiative and the opportunities it offers Maldivian youth.The Vice President spoke at the event and reaffirmed the administration's dedication to youth development, higher education, and training opportunities to create a strong and resilient workforce ready for the world's constant change. He noted that the administration has made serious investments in the growth of young people, creating a more prosperous and long-lasting future. The Vice President claimed that the government had determined the needs of the country for young people to concentrate their abilities and that the administration had started a number of programs aimed at meeting these needs. He emphasized that one such initiative that is in line with the administration's objectives is the Marriott International Maldives Apprenticeship initiative. The Vice President urged the program participants to exploit this chance to their full potential in order to realize their aspirations as he recalled his own experience as a young man working in the hotel industry.The awarding of admittance credentials to the program participants was the event's high point. Over the upcoming months, these students will have the chance to enhance their talents and earn useful real-world experience in the growing tourism sector of the Maldives. The apprenticeship will take place at one of the seven Maldives resorts in Marriott International's portfolio, which also includes The Ritz-Carlton Maldives, Fari Islands, The St. Regis Maldives Vommuli Resort, JW Marriott Maldives Resort & Spa, W Maldives, Le Meridien Maldives Resort & Spa, Sheraton Maldives Full Moon Resort & Spa, and The Westin Maldives Miriandhoo Resort.In order to create a future generation of highly skilled hospitality workers from this global brand, we are starting a mission to work with the government and youth of this country, said Emma Jones, Area Director of Human Resources for Singapore, Malaysia, & the Maldives, Marriott International. "We are thrilled to have our new apprentices join us today, and we are excited about the contribution they will make to our company," she continued, expressing her enthusiasm for the program. We have no doubt that working for Marriott International will be both demanding and gratifying for them, and we hope it will help them realize their career goals.The Marriott Apprenticeship Program gives participants job experience at Marriott International resorts in the Maldives while MIT supplies the program's theoretical component. The program gives selected young apprentices the ability to work throughout their assigned specialties within the respective resort while theoretical sessions are taught to meet the requirements of a level-3 certificate that has been approved by the Maldives Qualification Authority (MQA). Apprentices will graduate from the program with a level-3 certificate that complies with national competency criteria set by the Maldives National Skills Development Authority (MNSDA) and with skills that will make them highly employable in the hospitality sector. A Memorandum of Understanding (MoU) was signed on March 7, 2023, by Marriott International Maldives, the Ministry of Youth, Sports, and Community Empowerment, and Maldives Institute of Technology (MIT), which led to the establishment of the Marriott International Apprenticeship Program.The relationship is anticipated to have a good effect on the tourism sector in the Maldives, and the event represents a crucial step toward creating a successful pipeline of indigenous talent in that nation. The official opening was a great success, and Marriott International is eager to watch the apprentices mature and advance as they start down the road to a lucrative career in the hospitality sector.
Editorial
Hope for the Future: Tourism Industry Anticipates Growth as WHO Ends COVID-19 Public Health Emergency
As the World Health Organization (WHO) proclaimed an end to COVID-19 as a public health emergency, the tourism sector is getting ready for an increase in travel. The WHO's declaration is anticipated to further boost the already positive outlook for tourism to the island nation, the Maldives, which was one of the first nations to fully reopen its borders to tourists during the pandemic.One of the rare tourism success stories during the pandemic has been The Maldives, a nation that has implemented stringent precautions to contain the virus while still welcoming visitors. With an expected easing of travel restrictions, the Maldives, which had nearly 1.7 million tourists in 2019, hopes to bring in even more travelers.The Maldives is a well-liked vacation spot for honeymooners and tourists trying to unwind because of its gorgeous beaches, clean oceans, and opulent resorts. The nation has been promoting eco-friendly tourism, and many resorts and hotels have adopted these methods.With the conclusion of the public health emergency, it is anticipated that travel to the Maldives would increase as more people want to escape the cramped conditions they have been living in for so long. The nation is well-equipped to receive tourists, and strong safety measures are in place to guarantee the wellbeing and security of both foreigners and citizens.Overall, it is anticipated that the end of the COVID-19 public health emergency would result in a bright future for the Maldives' tourism sector. The nation hopes to welcome back tourists and promote its breathtaking natural beauty and opulent hospitality.
Editorial
Insights into Guest Booking Patterns in the Maldives: Key Considerations for Hoteliers
Hotel owners in the Maldives must comprehend the preferences and habits of their potential visitors to sell their hotels effectively and increase bookings as the tourist industry in the country continues to grow after the pandemic.In this article, we offer insights into the factors that influence hotel choice and booking preferences of tourists visiting the Maldives, including the distribution of booking channels, the key variables that affect hotel choice, and the relationship between travel inspiration and booking intent. Hotels can create efficient marketing campaigns and attract reservations from a variety of sources by comprehending these insights.When it comes to picking and reserving hotels in the Maldives, traveller preferences and purchasing habits differ greatly. A recent study provided insight into the Maldives traveler's hotel preferences and booking patterns. The survey states that 36% of reservations are made through travel agencies, 30% through online travel agencies (OTAs), 21% intend to make direct hotel reservations, and the other 11% mostly make reservations through alternative channels.The study also identifies the variables that affect passengers' choice of lodging. Nearly 36% of vacationers use Instagram, TikTok, and Facebook for inspiration, which is a significant factor. Additionally influential are referrals from friends, family, and travel consultants. In terms of choosing a hotel, online and OTA searches are less important, and Facebook is the least effective social media medium.A multi-channel approach to marketing and booking tactics is crucial, as seen by the surprising amount of overlap between travel inspiration and booking intent. For example, over 40% of travellers who value travel agent recommendations intend to book online (OTA and direct), whereas over 35% of those who book with travel agents find inspiration from internet search and OTA search, as well as 22% from social media.Hotels must promote their properties on social media, interact with travel agents, and optimise their direct booking channels in order to efficiently target and convert visitors. Hotels may create more successful marketing efforts and draw reservations from a variety of sources by comprehending the overlap between travel inspiration and booking intent.To compete in the cutthroat Maldives tourism market, hoteliers must comprehend the hotel selection criteria and booking patterns among their prospective guests. By customizing marketing tactics to match these preferences and maintaining a strong presence across several platforms, hotels may maximize their reach and boost bookings.
Editorial
Exclusively Yours: Tie the Knot on a Private Island at Le Meridien Maldives
In order to help those searching for an exceptional manner to propose this year, Le Meridien Maldives has introduced the ultimate proposal deal.Bodu Finolhu, a private island owned by the gorgeous resort in the Indian Ocean, is now being made available as the idyllic setting for proposals.Only accessible by private boat, Bodu Finolhu is a natural paradise with a growing tropical forest, immaculate beach, and crystal-clear waters. The Le Meridien's bespoke bridal concierge staff will only work with individuals wanting to pop the question to develop a particular offering to make the occasion as memorable as it should be.A private supper on the island's immaculately white sands, a passionate morning breakfast, sundown drinks, or a Champagne picnic are a few examples of such activities. To ensure that the important moment is documented, the team might also make use of their in-house photographer.Couples can have soothing and energizing twin treatments at the exquisite Explore Spa at the Le Meridien, which is located over a turquoise lagoon and has clear-paneled floors that offer beautiful views of the coral gardens below.Couples have a wide range of dining options to choose from, including the upscale Japanese restaurant Tabemasu and Le Meridien's "Culinary Season" program, which highlights the world's best culinary experiences and features Michelin Star Chefs and mixologists from the best restaurants and bars.The selection of luxurious accommodations includes beach villas with private pools and one- and two-bedroom overwater villas. Le Meridien also accommodates wedding parties on the actual wedding day, and it offers discounted prices for groups of ten.
Editorial
Elevate Your Culinary Journey: 6 Destination Dining Delights at Fairmont Maldives
In addition to offering opulent lodgings, the Fairmont Maldives - Sirru Fen Fushi promises a gourmet journey that will delight your senses. A memorable dining experience is guaranteed thanks to the team of talented chefs and committed employees, who are well-equipped to create the perfect ambiance for you and your date. Destination dining options at the resort are painstakingly designed to teleport visitors to a world of grandeur, extravagance, and love. As we explore the exciting dining experiences that are waiting for you at the Fairmont Maldives, be ready to set out on a journey of culinary brilliance.Dine at the CoralariumYou'll be amazed by the spectacular dining experience at The Coralarium. This dining option is ideal for couples wishing to celebrate their love in elegance because it is situated in the center of the resort's house reef. A bottle of champagne or wine, soft drinks, water, a heart-shaped chocolate cake, and soft background music will be provided for guests. Your every need will be attended to by a professional waiter. A boat trip is offered to drop you off and pick you up from this unique eating experience, which adds to its allure. Dine at Madi PointFor couples wanting a romantic evening in their villa, Madi Point is a charming dining option. The villa is embellished with unique bed art, and visitors are given a bottle of wine or champagne, soft drinks, water, and a variety of chocolates. The entire evening, romantic background music is played, and a specialized waiter is around to assist you.
Editorial
Exclusive 'Maldives Media Meet' at ATM 2023: MMPRC Provides Latest Updates
On May 2, 2023, in Hall 3, Al Ain Suite B, Maldives Marketing & Public Relations Corporation (MMPRC) wrapped up the special "Maldives Media Meet" news conference conducted in conjunction with ATM 2023. Over 50 important Middle Eastern and worldwide media professionals attended the news conference.A brief introduction to the Visit Maldives Storytellers' Conference 2023 was given before the press conference started. The Storytellers' Conference 2023, the most recent of MMPRC's international marketing initiatives, welcomes authors, journalists, bloggers, influencers, and all other kinds of storytellers from around the world to the conference and to experience the magnificence of the Maldives. Following the introduction, it was revealed that 5 lucky Press Conference attendees will be receiving invitations to the Storytellers' Conference.The Chief Executive and Managing Director (CE & MD) of MMPRC, Mr. Thoyyib Mohamed, presided over the news conference. H.E. Aminath Shabeena, Ambassador of the Republic of the Maldives to the UAE, gave the opening remarks. He discussed the importance and influence of the long-standing diplomatic ties between the Maldives and the UAE on tourism. Mr. Greg Holder, Base Leader of the Maldives Underwater Initiative (MUI), from Six Senses Laamu Resort, was the second speaker at the press conference. Mr. Holder spoke extensively about sustainability and how crucial it is to the tourism industry.The Chief Executive and Managing Director (CE & MD) of MMPRC, Mr. Thoyyib Mohamed, presided over the news conference. H.E. Aminath Shabeena, Ambassador of the Republic of the Maldives to the UAE, gave the opening remarks. He discussed the importance and influence of the long-standing diplomatic ties between the Maldives and the UAE on tourism. Mr. Greg Holder, Base Leader of the Maldives Underwater Initiative (MUI), from Six Senses Laamu Resort, was the second speaker at the press conference. Mr. Holder spoke extensively about sustainability and how crucial it is to the tourism industry.CEO & MD, Mr. Thoyyib Mohamed, was the Maldives Media Meet's last speaker. Thoyyib emphasized the most recent changes and additions to the Maldives' tourist industry, which will serve as the world's top destination in 2020, 2021, and 2022. The Maldives have won the most prestigious tourism industry award three years in a row, but this is their first time taking part in ATM. Speakers answered audience questions before the press conference came to an end. The five lucky winners of invites to the Visit Maldives Storytellers' Conference 2023 were then chosen.
Editorial
Magical Cinema Experience: Watch Movies Under the Stars at Emerald Maldives Faarufushi Resort & Spa
With its barefoot outdoor movie experience on the sand, Emerald Maldives Faarufushi Resort & Spa will transport you to another world.Couples, families, and groups of all sizes will love the enchanting atmosphere, which also offers a variety of refreshments and beverages to enjoy while viewing the movie. The sound of the waves crashing in the distance and the dazzling stars overhead make the experience even more memorable. The outdoor theater at Emerald Faarufushi is the ideal location for a truly wonderful experience.Only 20 minutes by boat separate the new Emerald Faarufushi Resort & Spa from the group's original resort, the Emerald Maldives Resort & Spa, on a small 7-hectare island. Both resorts provide The Emerald Collection's premium, exclusive Deluxe All-Inclusive service package and are The Leading Hotels of the World members.
Editorial
Nooe Maldives Kunaavashi: La Vie Hotels & Resorts' Newest Addition to Its Collection
One of the top and fastest-growing independent hotel management firms in Asia Pacific, La Vie Hotels & Resorts, has announced the opening of its first resort, NOOE Maldives Kunaavashi, as well as the introduction of its new lifestyle brand, NOOE.NOOE aims to be a location where amazing things take place; where lobbies are buzzing, restaurants are neighborhood favorites, pools double as day clubs, and gyms create as many smiles as they do bodies. Instead of rooms, guests are invited to unwind in studios, suites, bungalows, and villas. These thoughtfully designed spaces encourage both rest and relaxation as well as work and creativity.The 72 Guest Bungalows and Villas at NOOE Maldives Kunaavashi were all thoughtfully designed with balance in mind, and 39 of them are located over water. These breathtaking overwater villas, which have two levels, private plunge pools, a sizable deck area, and unobstructed views out over the Vaavu Atoll (affectionately known to the locals as the "Wow" Atoll), offers the ideal holistic and romantic vacation.The property has six food and beverage outlets, a dive and watersports center, a kids club called klhun' (Play), a boutique shop, and a spa called Thri by Mandara, which is only one hour by speed boat or 25 minutes by seaplane from Male city and the international airport.At NOOE, food and beverage (F&B) is at the center of everything; it's where tradition, culture, history, and the ritual of food preparation and serving stimulate interaction with creators of regional delicacies. The NOOE Maldives Kunaavashi was thoughtfully created to satisfy. The NOOE Maldives Kunaavashi will provide the ultimate sensory experience, from all-day dining at r (Sun), which offers themed buffets and live-action stations, to Japanese-inspired dining at wsho'ku, which features a custom-built teppanyaki grill and showcasing combinations of traditional and modern interpretations of Japanese cuisine.Life's luxuries (and cocktails) will be available for visitors to enjoy at the resort's pool bar, vl (Sand), which is set up with sun loungers and cabanas overlooking the pool and the Indian Ocean's crystal clear seas. The coffee shop in the resort, modh (Sea), gives customers a mix of opulent and healthy snacks to go.fl·äm·? The top of land, sea, and air is showcased at Chargrill Overwater Restaurant. The ideal medley of excellent seafood and poultry, both domestically and internationally sourced, with dry-aged meat.The clubhouse, a signature NOOE feature, will offer all-day dining options with Mediterranean-inspired small dishes, the best coffee and beverages on the island, as well as lively live entertainment. It will be located at NOOE Maldives Kunaavashi.The firm is extremely thrilled to be launching NOOE, a lifestyle brand that will truly capture the essence of life, color, and vibrancy, according to Craig Bond, Managing Director of La Vie Hotels & Resorts."With our partners CJL Investments, we are excited to debut this new lifestyle product in the Maldives after working on developing the NOOE brand for some time.The NOOE brand embodies what it means to have a balanced lifestyle by combining work, play, leisure, delicious food and drink, and adventure into one. We are eager to expand the brand in other resort and metropolitan areas."Our Maldives resort's design and layout have received careful consideration, guaranteeing that every visitor has enough room and privacy to totally unwind. The fantasy of paradise is definitely attainable with 72 amazing bungalows and villas, a day spa, a watersports center, a kids club, and six restaurants and bars to pick from."The Maldives has long been regarded as a must-visit location for tourists from around the world, so what better location to introduce a new lifestyle brand that advocates for a balanced vacation?"We have long recognized a need for an upscale lifestyle resort brand and believe there are tremendous growth potentials for urban and resort properties within this segment throughout Asia Pacific. We are eager to expand NOOE and take owners and visitors along for the ride.
Editorial
Velaa Wellbeing Village: A New Era of Elevated Wellness Offerings on Velaa Private Island
The eagerly awaited Velaa Wellbeing Village, a brand-new institution that elevates wellness and luxury to a new level, has just opened on Velaa Private Island in the Maldives. The Velaa Wellbeing Village, located in the middle of the island and surrounded by beautiful jungle vegetation, is a paradise for visitors hoping to unwind, revitalize, and indulge in life's finer things.The resort already offers a wide selection of wellness treatments, but this new extension project adds a number of additional features and amenities that are guaranteed to please. In addition to providing visitors with an opportunity to stretch, strengthen, and tone their bodies, the new Yoaa Pavilion and Pilates Studio, as well as the FAIY restaurant, which provides tasty and healthy food made with only the freshest ingredients.The Eveylaa Wellbeing Spa is without a doubt the Velaa Wellbeing Village's treasure. This spa experience offers a variety of conventional Ayurvedic healing techniques along with Eastern medicine and holistic treatments, giving visitors a truly distinctive and restorative experience.On April 30th, there was a great unveiling celebration that was very stunning. A holistic approach to well-being is provided by this new resort addition, which gives visitors a distinctive experience by fusing cutting-edge technology with conventional touch therapies.The Velaa Wellbeing Village is the ideal option for visitors seeking to unwind and indulge in a sumptuous holiday away from the rigors of daily life. This new addition will dazzle even the most discriminating of travelers with its gorgeous natural settings, cutting-edge amenities, and dedication to sustainability.
Editorial
Maldives Tourism Board collaborates with Robb Report for targeted media campaign in Southeast Asia
Maldives Marketing & Public Relations Corporation (MMPRC) and Robb Report, a major luxury lifestyle journal in Southeast Asia (SEA) with a readership of over 220 million, have started a joint media campaign. The campaign, which will run from May to July 2023, will highlight the Maldives while enhancing brand recognition in Malaysia and Singapore. It will primarily target high net worth individuals in the affluent regions.Robb Report will create two print advertorials, six single-page print ads, two digital advertorials, two Robb Report Weekly EDM features, and two web display banners for this campaign. Additionally, they will write posts on social media and distribute them highlighting the special goods and experiences available at Sunny Side of Life. These editorials, commercials, and social media pieces should reach more than 182,000 people in total.Due to its proximity, Southeast Asia represents a lucrative and promising market for the Maldives' tourism sector. As a result, MMPRC is carrying out a distinctive range of marketing initiatives for the area. A campaign for the SEA market is now being run by MMPRC in partnership with Travel + Leisure. Hosting a roadshow, attending ITB Asia in Singapore, and participating in NATAS Holidays are additional events.
Editorial
K. Huraa School and Sheraton Maldives Full Moon Resort & Spa celebrate planting of 400th Coral Frame
In conjunction with pupils from K. Huraa School, Sheraton Maldives Full Moon Resort & Spa recently commemorated Earth Day with a coral propagation program. The initiative sought to empower the younger generation to have a positive environmental impact while also increasing awareness of the value of sustainability and marine conservation in the Maldives.The general manager of the resort, Mohamed El Aghoury, gave an introduction speech at the start of the event in which he underlined the significance of youth participation in environmental initiatives and the essential role that sustainability would play in the future of the Maldives. The resort's in-house marine scientist then led the children in an educational session where they learnt the importance of conserving marine life and the different ways they might help with conservation efforts.Following the informational session, the students had the chance to take part in a practical coral planting activity. The students put coral fragments on metal frames coated in sand, creating a medium for the coral to develop and thrive, with the assistance of specialists from Reefscapers Maldives. Since the initiative's inception in 2020, 400 coral frames have been planted; as a result of this occasion, over 27,000 fragments have been planted and are now flourishing all throughout the resort's underwater environment.A major tenet of the resort's sustainability initiatives, according to Mohamed El Aghoury, General Manager of Sheraton Maldives Full Moon Resort & Spa, is protecting the natural environment. He expressed his joy at giving the future generation of environmental stewards a platform to learn from and be inspired by. He also emphasized the resort's dedication to other important sustainability initiatives like waste management, a reduction in single-use plastics, and the utilization of environmentally friendly energy sources. He urged the pupils to form little energy-saving practices that will help make the world more environmentally friendly.The Sheraton Maldives Full Moon Resort & Spa's Adopt-a-Coral programThe Sheraton Maldives Full Moon Resort & Spa launched "Adopt a Coral" as part of Good Travel with Marriott Bonvoy in response to the global pandemic and in response to travelers' growing desire to have a positive impact on the communities they visit, whether locally or abroad. This initiative aims to provide opportunities for guests to forge direct connections with local communities and the environment during their stay, fostering cultural understanding and positive change.In an effort to support reef habitats and produce new coral, Adopt a Coral at Sheraton Maldives Full Moon Resort & Spa welcomes visitors to take part in the coral fragment plantation program. The resort has partnered with Reefscapers, an organization dedicated to coral propagation, which the Maldivian government designated as stewards of the coral colonies in the Gulhi Falhu lagoon that were planned for destruction as part of a reclamation project. The 250 locals, whose only previous source of work was fishing, now have access to an alternative enterprise thanks to the activity's experienced leadership and hands-on learning opportunities.
Editorial
The Sunny Side of Life Shines Bright: MMPRC's Promotional Campaign at ATM Maldives 2023
The largest group ever sent from the Maldives by the Maldives Marketing & Public Relations Corporation (MMPRC) will attend the 2023 Arabian Travel Market (ATM). At the fair held from May 1–4, 2023, at the Dubai World Trade Center, over 200 partners, representing 90 travel and tourism businesses, are promoting the Maldives alongside Visit Maldives.In an effort to promote the Maldives in the Middle East, give opportunities for the Maldives travel industry to network with the Arabian travel industry, and eventually boost arrivals from the Middle East, MMPRC is participating in this event. The Maldives are taking part in ATM for the first time after being named the "World's Leading Destination" for three years in a row, the most prestigious award in the tourism business.The premier international event for the Middle Eastern inbound and outbound travel sectors is Arabian Travel Market. Their annual event has brought together buyers and visitors from the travel industry with products and destinations from around the world for the past thirty years. It seeks to assist the travel sector and promote significant business ties.The Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Mr. Thoyyib Mohamed, spoke at the ceremony and emphasized the enormous importance of ATM and the enormous potential of the Middle Eastern market for the Maldives tourism industry.The most significant tourism event in the Middle East will take place at ATM 2023, which will bring together media experts, travel industry executives, and more for four days of networking. Without a doubt, networking and collaboration chances for our industry partners are tremendous. Thoyyib Mohamed, CEO & MD, said.The Maldives are showcased in a 429 sqm double-decker display that was created using a novel idea that combines contemporary designs with indigenous Maldivian flora and fauna. The stand, which includes 90 co-exhibitor counters and 53 B2B meeting tables, is inspired by the Maldivian Islands and other features of the famous natural environment of the Maldives. Visitors can enjoy a variety of thrilling experiences at the eye-catching Maldives stand.Additionally, raffle draws will be held at the booth, giving 05 lucky visitors the opportunity to win a complimentary trip to the Maldives. Seaside Finolhu Baa, Grand Park Kodhipparu Maldives, Hard Rock Hotel Maldives, NOOE Maldives Kunaavashi, and Adaaran Prestige Vadoo supported the raffle draws. The goal of the Maldives booth is to draw in as many visitors as possible while presenting the vibrant Maldivian culture, heritage, and personality.At this fair, Maldives is promoting a variety of tourism niches, including luxury, honeymoon, romantic, family, and adventure, as well as MICE clients. The participation of Visit Maldives at ATM 2023 offers the Maldives' tourist sector partners numerous chances for networking and promotion. Co-exhibitors can engage with international tourism stakeholders for potential new partnerships while also promoting their services and experiences. The Maldives' participation in ATM 2023 ultimately enhances and solidifies the Maldives brand in the Middle Eastern market. Alongside ATM, a special "Maldives Media Meet" press conference was held.A significant source market for the Maldives has always been the Middle Eastern market. The Middle East continues to be a major focal market after the reopening of international borders. 21,127 tourists from the Middle East entered the Maldives in total in 2022. Continuous marketing initiatives are carried out all year long with a focus on the Middle Eastern market as part of the core strategy of maintaining brand visibility to guarantee that the Maldives stays a top-of-mind destination. These include joint marketing initiatives with top airlines, media familiarization trips, marketing campaigns with major publications and magazines, outdoor advertising campaigns, and more.
Editorial
Dubai Developer Unveils Plans for High-End Resort in Maldives
With the opening of Al Mahra Maldives, the latest luxury hotel residential project by Dubai-based FAM Holding P.S.C., the country of the Maldives. One of the most recent real estate development projects the group has begun is this, its first real estate expansion outside of the United Arab Emirates. The project, which will be built on a 100,000 square meter island, will attract investments totaling roughly AED 800 million. 150 hotel rooms and chalets, including 100 floating villas, 40 beach villas, three restaurants, one spa, and a fitness center will be included. All aquatics will be included in the project.The Maldives was chosen because it is a well-liked tourist destination on the international stage and the perfect refuge for peace and leisure, according to Dr. Faisal Ali Mousa, Chairman of FAM Holding Group. Launching new tourism initiatives to capitalize on the enormous demand is encouraged by the increase in visitors to the Maldives. Beginning in three months and lasting for two and a half years, the construction project is expected to be completed in the middle of 2025.The new project will bring in visitors from all over the world and help integrate FAM Holding Group's other projects both inside and outside of the UAE. This endeavor is seen as a development of the group's registered trademark, Al Mahra. The firm anticipates starting new initiatives soon, one of which will be in an African nation and another in an Arab Gulf nation.One of the UAE's fastest-growing real estate development firms, FAM Holding, concentrates on creating high-quality homes at competitive prices in order to appeal to middle-class buyers. To boost its support of the UAE's economic development and diversify its revenue streams, the company intends to expand in a number of regional markets.