In order to improve the implementation of the AIR (Avoid, Intercept, and Redesign) strategy for partners in the areas of education and awareness, community support, and industry adaptation, the Maldives Association of Tourist Industry (MATI) and Parley Maldives signed an MoU today. Through collaborations in creativity and eco-innovation, this initiative addresses the most significant ocean problems of the present.
MATI's Secretary General, Mr. Ahmed Nazeer, and Parley Maldives' Executive Director, Ms. Shaahina Ali, both signed on behalf of their respective organisations.
Cooperation goals comprise:
AIR Education and Advocacy: To address the complex problem posed by plastic pollution, implement the PARLEY AIR STRATEGY, which embodies the three major action pillars listed below:
AVOID using plastics made of fossil fuels wherever possible.
INTERPRET plastic trash and redirect it away from landfills, fires, and the natural world into closed loops.
REDESIGN things and materials and reconsider how we behave and live on Earth.
Promote and support eco-friendly agriculture and fisheries in island communities through skill transfer and demonstration.
Operational Transformation within Industry: Encourage MATI member resorts to "Redesign for Sustainability" by reorganising waste management and hotel operations in order to apply the AIR Strategy holistically. This can be done by staff training and the creation of standard operating procedures (SOPs)
