Indulge the Lap of Luxury Maldives Unveiled at Pure Luxury

On March 16, 2023, in Moscow, Russia, at the Pure Luxury Spring Edition 2023 event, Maldives Marketing and Public Relations Company (MMPRC) took centre stage. This event brings together luxury travel suppliers with those who serve VIP clientele and the Russian travel sector, making it one of the most exclusive B2B seminars in the area.

The ideal venue for displaying the best in luxury travel to a highly qualified audience has been the Pure Luxury Spring Edition since 2011. The event this year, held at Moscow's illustrious 4 Seasons Hotel, was nothing short of amazing. Buyers from Russian travel agencies who specialise in luxury travel and VIP customers were shown the opulent Maldives, as well as MMPRC's products and services, by our PR representatives for the area, Compass Consulting.

By this event, MMPRC hopes to advertise the Maldives as the ultimate luxury holiday spot in the Russian market for well-to-do people and upmarket vacationers. We are taking part in this event as part of our marketing plan for the Russian market, which aims to further market our goods and services by enhancing the Maldives brand through ambient outdoor advertising, social media, and digital media initiatives.

With a total of 201,954 visitors, Russia was the Maldives' second-largest source market in 2022. With over 28,000 visitors arriving from Russia thus far in 2023, the country is currently the leading source market. MMPRC ran 16 high-profile advertising campaigns with a Russian audience last year, and it has a number of new projects and initiatives planned for this market in 2023.