Maldives Marketing & Public Relations Corporation (MMPRC) and Robb Report, a major luxury lifestyle journal in Southeast Asia (SEA) with a readership of over 220 million, have started a joint media campaign. The campaign, which will run from May to July 2023, will highlight the Maldives while enhancing brand recognition in Malaysia and Singapore. It will primarily target high net worth individuals in the affluent regions.
Robb Report will create two print advertorials, six single-page print ads, two digital advertorials, two Robb Report Weekly EDM features, and two web display banners for this campaign. Additionally, they will write posts on social media and distribute them highlighting the special goods and experiences available at Sunny Side of Life. These editorials, commercials, and social media pieces should reach more than 182,000 people in total.