Tourism Board MMPRC Launches Radio Marketing Campaign Across 10 Major Indian Cities

To market the Maldives in the Indian market, Maldives Marketing & Public Relations Corporation (MMPRC) has started a radio advertising campaign. The campaign, which will run from April to May of this year, aims to sustain destination presence while strengthening the Maldives brand in the Indian market through one of the first media outlets for advertising: radio.

The mission will run in two stages, covering 10 urban communities in India altogether. Stage 1 will cover Hyderabad, Bangalore, Chennai, Cochin, and Trivandrum. Stage 2 will cover Delhi, Mumbai, Ahmedabad, Chandigarh and Amritsar. The mission will run on significant radio broadcasts like Radio Mirchi, Red FM, Suryan FM, Radio Mango and MY FM. During the radio mission, various encounters and data about the objective will be dispersed. The mission will target 18 to 50-year-olds from the previously mentioned 10 urban areas, including free explorers, travel exchange partners and that's just the beginning.

The program will run in two stages, crossing 10 urban areas in India altogether. Hyderabad, Bangalore, Chennai, Cochin, and Trivandrum will be in every way remembered for Stage 1. Delhi, Mumbai, Ahmedabad, Chandigarh, and Amritsar will be in every way remembered for Stage 2. The mission will run on significant radio broadcasts like Radio Mirchi, Red FM, Suryan FM, Radio Mango and MY FM. During the radio mission, various encounters and data about the objective will be dispersed. The mission will target 18 to 50-year-olds from the previously mentioned 10 urban areas, including autonomous voyagers, travel exchange partners and that's only the tip of the iceberg.

India was the top source market to the objective last year with 241,369 appearances got by 31st December 2022, which is 14.4 percent of the all out portion of the overall industry. As of fifth Walk 2023, 41,054 vacationers showed up from India, situating India as the subsequent top source market. MMPRC has been holding a few special drives focusing on this market to keep up with objective force, for example, computerized and web-based entertainment crusades; cooperation in significant fairs and presentations; media interviews; promotion crusades; outside publicizing efforts; acclimation excursions, and the sky is the limit from there. Numerous comparative exercises are intended to be held all through 2023 for this market also.